A4 Essay Example | Topics and Well Written Essays - 2500 words

A4 - Essay Example 5). Before 1979, policies that came under the Labour and Conservative governments were more oriented towards greater equality and increased economic growth than on any other goal. The main legislation associated with equal opportunities at this time were the Equal Pay Act (1970, coming into force in 1975), the Sex Discrimination Act (1975) which specifically included education, and with respect to ‘race’ issues, the Race Relations Act (1976). All these Acts set legislation towards a range of policies which were initiated and developed by individual teachers, schools and local authorities, many of whom were anxious to see enacted the spirit as well as the letter of the legislation. Feminists played a significant role in inducing EU to emerge new strategies ensuring equality of opportunities regardless of gender, culture or race. The main concern however was to point the EU towards recognising inadequacies in schooling for girls. The school curriculum was followed by obsolete syllabuses and content were found to exclude the experiences of girls and women whether white or black. At secondary level, where choice was available, girls tended to opt for humanities, languages and social science, and boys for Science, Mathematics and technological subjects (Pratt et al. 1984). Also, students tended to be directed into traditionally male and female subjects and careers, and in the main, girls’ careers were believed to be less important than boys’. The hidden or unwritten curriculum of schooling was also found to exert pressure on students and staff to conform in sex-specific ways. For example, there were different rules on uniform and discipline for girls and boys, and sexual harassment and verbal abuse were found to be common features of school life (Lees, 1987). These inequalities were felt by the teachers and advisory staff and by the early 1980s female teachers began to develop a range of strategies in order to counter

Cell phones Essay Example for Free

Cell phones Essay Complications come with the breakthrough of technology and this is especially true with cell phones. It is quite difficult to imagine how much change in communications occurred in just the past decade. I remember very well I acquired my first cell phone: it was what they call an analog (Frieden, 2007). It was pricey that time although it was a second hand one that a friend sold to me. It felt light and sleek at that time though by today’s standard, it is as heavy and bulky as the standard phone receiver. Today, it seems that the only people who are not using these miniature phones are infants. And that is even narrowing. There are several instances that demonstrate both the help and convenience, and irritation that this gadget brings. It is very functional; one can use it as a flashlight especially during concerts. One can also use it as mirror in case the lady forgets one and she wants to floss her teeth. How? Take a good snapshot of your toothy smile or make a video shoot of your grin. There a thousand and one uses of this communication instrument. Many so-called sex scandals were indecently recorded by individuals who have no very worthy pursuits with which they can pour forth their boundless energies. Moreover, criminals have developed fantastic means in order to milk money from people. One such case is a former student. There was this snatcher who was very ingenious about the cell phone he took. He did not throw the simcard away. Instead he started to send SMS to people in the phone book/contacts and asked them to foot this particular bill; the cell phone happens to have a program that allows the head of the family to make some deductions or send money to an intended person/persons. More than five responded positively and the snatcher-con-swindler had managed to milk money in substantial amounts from the owner’s friends and relatives. On the other hand many of a cell phone’s additional functions include (in the case of students) the accumulation of different poses from the cell phone’s camera, for keepsakes; a brief MTV production minus the costs; access to the internet and television shows among others. With these conveniences are handfuls also of problems. Have you heard for instance newly discovered requisites? Have you also heard of fingernail â€Å"stubs,† whose pastime is simply wanting to relieve themselves of their incessant boredom. How about the appearance of inseparability between the owner and the gadget? Not only that, many of those who spend time with their cell phones have started to overlook the effects of the distraction that their pre-occupation with the instrument brings. Reference: 1. Frieden, Robert. Telecommunications. Microsoft ® Encarta ® 2007 [DVD]. Redmond, WA: Microsoft Corporation, 2006.

guatemala Essay -- essays research papers

GUATEMALA   Ã‚  Ã‚  Ã‚  Ã‚  Guatemala’s culture is a unique product of Native American ways and a strong Spanish colonial heritage. About half of Guatemala’s population is mestizo (known in Guatemala as ladino), people of mixed European and indigenous ancestry. Ladino culture is dominant in urban areas, and is heavily influenced by European and North American trends. Unlike many Latin American countries, Guatemala still has a large indigenous population, the Maya, which has retained a distinct identity. Deeply rooted in the rural highlands of Guatemala, many indigenous people speak a Mayan language, follow traditional religious and village customs, and continue a rich tradition in textiles and other crafts. The two cultures have made Guatemala a complex society that is deeply divided between rich and poor. This division has produced much of the tension and violence that have marked Guatemala’s history (Guatemalan Culture and History).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Much of Guatemalan life revolves around families. Guatemalans say that parents are espejos (mirrors): through them, you learn who you are and what you can become. Children are able to depend on their parents for advice and guidance throughout their lives. Family members tend to live near each other, and Guatemalans rarely live or spend much time alone. Families also care for elderly relatives, and godparents (padrinos) are considered an important part of the family. Guatemalan women tend to marry young and have many children. Women give birth at home, though in cities they may go to a hospital (family life). The typical rural family is industrious; men usually work the fields, while women care for the children and weave beautiful textiles with motifs that are unique to each community. A diet of corn, beans, and a wide variety of fresh fruits and vegetables is standard. Chicken and rice dishes are also common. Beef or pork is less common among the poorer classes, but popular among mid dle and upper sectors in both town and country. Among a variety of native dishes, on festive occasions Guatemalans of all classes serve tam... ... as â€Å"thieves and police,† hide and seek, tenta (tag) and electisado (statues). Children also play with simple materials such as shells and stones, and girls make dolls out of dough. Some school grounds have soccer fields, and the game is popular with both sexes. Boys also enjoy baseball, while girls prefer basketball or volleyball. A favorite evening activity is clustering on street corners to listen to ghost stories, including the one about the fearsome â€Å"man with the big sombrero.† Playtime is more limited for poorer children, who must help their parents on farms or with crafts (Sport and Recreation). Spanish is the official language of Guatemala, but the indigenous people of Guatemala have maintained a distinct identity, centered on lands and villages in the western highlands. Many speak a Mayan language rather than Spanish. Although most are poor by material standards, their lifestyle is ecologically and spiritually satisfying to them, and they have largely chosen to remain isolated from national life. The Guatemalan government at times has tried to suppress indigenous culture, make Spanish the universal language, and promote European ways (Guatemalan Culture and History).

Automobiles and the Environment

In his book Restless Nation: Starting Over in America, James Jasper (2002) explores the comfort Americans derive from the auto industry and its consequential effects to the environment. Jasper (2002) argues that one of the main reasons why American are restless and moves more than any other people in the world is presence of automobiles and cheap gas in the country.Since the starting of the auto industry in the beginning of the 20th century, automobiles have been surrounded with controversy and conspiracy. It has been argued that unethical practices and conspiracy between oil and automobile industry has brought the world to an environmental mess in a less than one century but it will take more than one century to reverse the trend.Since their invention, automobiles have had various negative impacts to the environment.   With little consideration of the way you perceive the relationship between the environment and automobiles, there are negative aspects right from the manufacturing process to the end mess which is piled in the junkyards.  Whether in terms of energy usage, air pollution, water pollution, there is an obvious negative impact to the environment. Referring to statistics, it is evident that automobiles have had greater negative impact to United States and other countries around the world.More than two thirds of Americans are overweight or obese and one aspect contributing to this trend is reduced physical exercise and increase use of automobiles. U.S consumers account for more than 25% of the world’s energy production while it produces only 10% of world energy which means cars and light trucks contribute to higher energy consumption. Automobiles therefore consumer resources and emit pollution affected our health. All the way from manufacturing process to the end of life cycle of that car, automobiles affect the environment in various ways.Research questionThe following will be the research questions that will guide the study:a)  Ã‚  Ã‚  Ã ‚  Ã‚   Historically, how have automobiles affected our culture?b)  Ã‚  Ã‚  Ã‚  Ã‚   In which ways, has automobiles affected the environment?c)  Ã‚  Ã‚  Ã‚  Ã‚   What can be done to reverse the trend?Driving our way to pollutionIn his book, James Jasper (2002) exposes the impact of automobile on lives of Americans. On average, Americans drive more than any other people in the world, thanks to presence of cheap car, cheap gas, and capitalism. He asserts that automobile is not just an asset in the modern life but it is a part of emerging world culture. Time has elapse when owning an automobile was a preserve for the rich and today, it has become a basic necessity (McCarthy, 2007).At the peak of growth of the industry in 1920s, Henry Ford embarked on a major campaign to popularize the use of motor vehicles (Melosi, 2000). His invention of Fordism production system led to mass production of cars enabling the middle class Americans to own cars.   The automobile culture grew rapidly and even today, it has become difficult to change this culture (Eban, 2001).   From environmental perspective, this was however an enigma of auto mobility, a paradox difficult to solve.For a long time in the history of the industry, the relationship of automakers and  Ã‚  Ã‚   their customers was not suspicious (Melosi, 2000). However, the second half of the twentieth century came with oil crisis and for once in the course of the century, people realized that gas can be costly and fuel efficient cars were important compared to gas guzzlers.At the same time, American government realized the importance of having legislations which regulated consumption of energy in the country (McCarthy, 2007). The Clean Energy Act of 1971 came with devastating effects on American automakers as consumer preferred environmental friendly cars. This culminated in other acts like in California where all cars were required to have zero emission.However, industrial conspiracy between automakers and oil industry orchestrated destruction of several electric cars, killing the dream of environment friendly cars (Melosi, 2000).   More than ever, environment effects of automobiles are evident to everyone  Ã‚   from our polluted cities to junkyard full of old automobiles. However, the world has continued to drive its way to pollution and perhaps eventual extinction of life on earth if not urgent measures are taken.What do we mean by driving our way to environmental pollution? To understand this question well, it is important to review environmental effects of automobiles right from manufacturing process of their end of life cycle.

Were Stalin’s Purges in the 1930’s a success or a disaster?

By 1929, Joseph Stalin had become the undisputed leader of one of the largest populations in the world. He achieved this through a combination of political scheming, the mistakes of his opponents and the ingenious way in which he built up his power base. Stalin had great plans, but in order to execute them, he needed power. It seemed there was only one way to keep Russia in order – to control the people to such an extent that they would be afraid to even think of opposing him. Stalin, like Tsar Nicolas II before him, had trouble keeping this vast country in order. Soon, the terror increased, as Stalin tried to keep control and the death count rose. Was this really the way forward? By the end of the 1930s, terror and distrust reigned alongside Stalin. In 1934 the leader of the Leningrad Communist Party, Kirov, was murdered. Stalin used this as an excuse to purge his opponents and all opposition. It is now suspected that this move was pre-empted by Stalin, in order for him to be able to wipe out all resistance. Stalin was, however, never proved as the murderer, and kept the trust of his people. Soon, Stalin had appropriate reasoning to be able to purge most of the rest of the cabinet members, and arrested around 500,000 party constituents. After this, Stalin moved onto the army, concentrating on the officers. This move was not so clever, as this meant Stalin had eliminated not only threats, but possible help too. The purges were extended, and Stalin turned his attention onto university lecturers, teachers, miners, engineers, factory managers and even ordinary workers, just to stay in control. He achieved that, but little else it seems. Stalin lost all support which was not forced, and had to retrain officers and workers, to replace the ones imprisoned or dead. By 1937, an estimated 18 million people had been purged, with little reasoning as to why. The cracks began to show, as Stalin wiped out more and more people, to stay in authority of an ever-shrinking public. Although these Purges were villainous, Stalin had some reasoning behind them. His aims were more concentrated on the long term, in which all his opponents were destroyed, and Stalin had complete control. However, Stalin appeared to focus on one area of improvement at a time, as although the Purges helped him gain control, they also stopped improvement in other areas, such as becoming stronger. As Stalin had eliminated a lot of army officers, it meant that if Russia came under threat of war, the newly-trained soldiers would not be able to fight well, and could jeopardise the victory of any war. The Purges also effected Collectivisation, as Stalin purged many Kulaks, who worked on the land. This caused chaos in the countryside, as in anger the Kulaks burnt their crops and slaughtered their animals. In 1933 there was famine, as food production fell and starving peasants watched Communist officials sending food for export. A leader whose callous disregard for human life was matched only by his increasing paranoia, Stalin increased workloads for all workers However, once Collectivisation got under way, it was found to be a success. For peasants, the Purges were a triumph in some ways, as they were finally being treated fairly and equally. Collectivisation meant peasants were offered safe places to live, and had enough to eat, like all other people. Industrialisation also meant peasants were able to eat, as they were paid in food coupons, instead of real money. Though all Stalin's plans meant hard work for the Peasants, it was an easier way of life, and meant all communities lived and worked the same. Long term success' of the Purges are intertwined with the success of Collectivisation and Industrialisation, as it meant both could be achieved. For Stalin, it was also a huge help, as it meant a large proportion of the opposition were gone. This left the way clear to a supposedly brighter future, and new Russia. In conclusion, the Purges were seen as a failure as not only did the death toll reach around 18 million, just through Stalin's apparent insecurities but Russia was actually left weaker than before, with no army to lead them, and little food. As Stalin's grip on Russia became tighter, terror ruled the people.

Marketing Communication

Marketing Communication Introduction Marketing communication entails pushing products and services to customers and the customers’ response towards these products and services. It involves many elements such as advertising, publicity, sales promotion, and direct marketing. Marketing communication appears mostly in form of promotions and advertisement.Advertising We will write a custom coursework sample on Marketing Communication specifically for you for only $16.05 $11/page Learn More At times the process of communication may be complex but if all the models used are cooperative then it becomes an easy process. The models used in marketing communication are the sender, the medium, the message, receivers and sometimes feedback (Yeshin 127). Effective marketing communication is necessary in all business. One advantage of communication is that it assists a company in achieving its sales target. Communication provides information which tells a consumer that there is a new produc t in the market. Without communication a customer can not be assumed to know the availability of certain product in the market. In today’s market there are so many products most of them being substitute and therefore it is the work of every company to make sure that proper communication channels are used to inform the user about a new brand in the market. From the view of the Marketing Communications Director of the new Brand Poppy which will be launching a new beer brand called bull cane this report will aim to assess the beer market and identify the communication strategies of two major competitors for Poppy. It will produce a marketing communications plan for the launch of the new brand and consider the factors involved in launching the brand internationally Market Analysis Over the years, the beer industry has been undergoing a substantial change. This has been as a result of the increase in competition globally and the change toward global supply sequence. The end users play a major role in terms of selection of suppliers and in decision making of products which is changing from being operational to being strategic. The increased number of producers resulting from emergence of new entrants in the market has led to increased competition. Consumers have become choosy due to the increase in the number of product options in the market (Hines Bruce 2007).Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More They now desire for an exciting shopping in innovative stores. This has led to increased operation cost on the side of producers trying to match up with the customer need. It is the work of the operation management to utilize the scarce resource and maximize returns. In striking for the right opportunities, Poppy will have to analyze its main market rival as this is the major threat it has to face. The strategies being employed by the competitor s hould be critically assessed and evaluated for necessary counter action. In addition, the general plan of the competitor in a bid to control the market is a vital toolkit which this company can use to estimate the competitive edge of the market. Similarly, the product being offered to the market at lower price should be investigated to determine its type and nature. Why, for instance, is the company lowering the price of this commodity? Do they have access to cheaper raw materials or is it that quality of the product has been compromised and can be offered at a lower price than normal market value? Finally on opportunities, the marketing department will have to investigate the company’s managerial structure both current and in the past and give a detailed finding as well as possible conclusions on the same. The market place can be analyzed further by use of a PESTEL analysis (see appendix 1). P.E.S.T.L.E. analysis is a management tool that assists in making informed decision about the influence that the company is going to get from the outside environments as the technology and other variables change. Its analysis is applicable in start-ups and ongoing business. The beer industry in Australia is highly competitive. Introducing a new brand into the market can be difficult due to the number of well known brands which are already in existence. It is therefore important for Poppy to analyze its major competitors by looking at their communication strategies, Poppy’s two major competitors are Coopers Pale Ale and Coopers Sparkling Ale.Advertising We will write a custom coursework sample on Marketing Communication specifically for you for only $16.05 $11/page Learn More Coopers pale Ale is brewed in South Australia and it’s known for its cloudy appearance. It is produced from fruity characters and it has a fresh crisp bitterness ideal for any type of occasion. Similarly, Coopers Sparkling Ale has cloudy sediment and is p roduced from fruity, and malt characters (Anon 1). Communication Strategies Global marketing strategies call for developing strategies to develop and build brand image and loyalty among customers. This includes developing the positioning strategies as compared to competitors worldwide. Branding and positioning strategies must fit the product and the company across multiple countries. Because Poppy’s primary customer base is global customers, advertising campaigns must be similar. Before choosing a business strategy, one has to evaluate different options and only chose the best (Earl 54). There are many different strategies that can be used in a business but all of them do not give equal results. It is upon the management to make a choice in which is the best taking into account the business operations and the needs of the market. Market Segmentation A customer is the backbone of a company; the main decision that a marketing manager should make is on a company’s market segment. A market segment is a homogenous subset of the main market, which share similar characteristics, which make it demand similar goods. A segment is also stimulated by similar innovations. After developing a marketing segment the next step is to develop mechanisms that will enable one to sell in the target market. Market segmentation will help the company in meeting its needs through a marketing mix. It will also help in reducing costs as money for advertising and promotion is concentrated on the correct segment. For both Coopers Pale Ale and Coopers Sparkling Ale segmentation on age takes place by focusing on the adults aged between 20 and 26 years. Both markets for the competitors are also segmented by consumer purchasing behaviour for instance whether the products are consumed every day or during occasions (Anon 2). Consumption during occasions can be seasonal for example if there is an increase in purchases during Christmas or other public holidays this would be a good tim e to target this segment.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These competitors have also taken into consideration income distribution within the country and have identified areas where consumers have high disposable income and are also willing to spend on beers. Target Marketing targeting is a vital element in developing the marketing strategies since it helps in evaluation of segments in order to decide which market to target. Coopers Sparkling Ale target market is more towards the 30-45 age brackets with a high disposable income or real appreciation of real ales. These are people who enjoy the Premium ale and are prepared to pay a higher than average price to enjoy it. They take pleasure in the fact this ale does not have additives or preservatives. Although Coopers pale ale captures the same age brackets as Sparkling Ale, this product also has the propensity to be more well-liked within the 18-30 year old bracket, and also women (owing to its sweet flavour). The Pale drinker takes pleasure in taking new things, is happy to try out, and get s pleasure from spending time with friends. Positioning Positioning is the choice of a target market and how to reach this market segment after market targeting; the next step in developing the marketing strategy is to create a positioning strategy for the product. Both products are luxury Brands with well known brand names, the products are similar in how they are positioned also, both of high price and high value. Promotions take the form of On Off pricing strategies, value add products (giveaways) to consumers, trade discounts and the like. Coopers have a range of agencies that they use to make their marketing and advertising strategies come to life. KWP! Is the advertising agency that creates new advertising material, researches the target markets, books in all of the media (cinema, TV, radio, print, magazines). This is evaluated annually and all mediums, costing and individual publications are looked into and reviewed. Other agencies such as On Creative and Show pony cater for coopers packaging designs, branding elements, point of sale, and design of logos, re-branding and the like. Marketing Communication Plan Conceptual analysis The plan aims to bring together all the elements involved into a process which puts activities into a sequence of decisions which need to be made. Poppy will use a focused target marketing strategy, which develops a single marketing mix aimed at one target market. Although the product may be used by different ages, the target group will be aged 20-26 this is because this age group likes experimenting new products and it takes pleasure in hanging out with friends especially during occasions. Lifestyle is a very significant way of segmentation as it reflects a consumer’s interests, opinions and activities (Jobber 285). Poppy’s target market will be males who take pride in themselves and enjoy spending time with their friends.. They will be men with high disposable incomes as not every one can afford to spend on beer s. It is important to create a high level of awareness during the product launch in order to be competitive among the well known brands within the market. Financial constraints involve the costs involved in research and development, also the high level of advertising used by competitors may create a challenge to keep up with especially as the new brand Poppy is not yet established in the beer market. Marketing Communication Objectives The new brand is in the introduction stage of its life cycle and there is need to create awareness among the target consumers. To attain this noble general objective, the company aims at analyzing the market, and segmenting the market into smaller units. From its positioning statement, the company aims at creating a human-technological interface where it approaches its strategies from a psychological angle. It poses to give solutions to people and by so doing it is able to market its product effectively. Market leadership Poppy aims to be Australian la rgest beer manufacturer. To attain this, it has to improve its bull cane with the needs of customers. It has a research department which advises the company on the kind of products it manufactures for better customer satisfaction. Marketing Communication Strategies Marketing mix An effective marketing mix ensures that goods are available to the target customer, when they need them and at an affordable price. In Australia before Poppy decides on how to reach the target market, the first point is to collect adequate market data and analyze the data. The company uses business intelligence tools to collect a wide range of data essential for its operations. The data is interpolated in terms of age, sex, region, education, income, and lifestyle. Its research centres offer great assistance in ensuring that all is set in terms of data available for decision making Pricing strategy The price of a commodity is an element of total cost plus a profit margin. When a target market has been establ ished, there is need to determine the price that the target customer will afford comfortably. A marketer should be aware of the consumer treads and their potential. The social class that the product is targeted will influence the price of the products (Reid, 20). The price parameter can be approached from the actual product price or the possibility that the product can be divided into smaller parts, not necessarily cheap, but the need for this is to enhance affordability Promotion Poppy will use different modes of promotion such as newspaper, TV, and internet to launch its products in the new market. Poppy will use the push, pull, and profile strategies to introduce bull cane to the target market. The push strategy aims at using the available channels of distribution to its maximum trying to push the product in the market. Push strategy requires the offer of discounts in order to motivate the promoting channel. It aims at launching new products into the market. By offering discounts to wholesalers and distributors it means that the retailers will also get a discount from the wholesalers who in return sell poppy new product, bull cane, at reduced cost to the target consumers. These discounts are offered for a short period of time which means that wholesalers will purchase in large quantities in order to enjoy the discount and this flows to the end users. Once the end users become used to certain products they will not be able to restrain themselves from using them even when the offer of discount is over (see appendix two for an example of a push strategy that can be used by Poppy). In pull strategy, there is direct contact with the user of the product. The use of channels of distribution is minimized and more emphasis is put on advertisement. The major objective of the pull strategy is to ‘pull’ the forecast on distribution channels forcing a demand to them which they cannot ignore (see appendix three for example of a pull strategy). The use of the profile strategy aims at giving an overview of the business activities. By use of the profile strategy the company realizes that it has a social responsibility to the public and all the stakeholders (the shareholders, the customer, staffs, society, government, etc). The company aims at ensuring that all stakeholders are satisfied (Moschis 12). Shareholders are the owners of the company and it is the obligation of the management to make sure that the shareholders get returns that is in proportion to their share in the company. The company will not be able to guarantee shareholders returns if it does not engage in effective information communication. Through communication, the companies’ sale revenue increases leading to increased profits and thus shareholders returns. It is the duty of the company to ensure that the end users get products of good quality and to provide employees with good working conditions and this can only be possible through communication (Peter 20) (appen dix four shows a profile strategy that can be used by Poppy). Poppy will also use Magazines to advertise, using magazines allows more information to be communicated as the consumer will spend more time browsing. By using magazines it will enable Poppy to target their audience more closely. The particular Australian magazines which will be used are Heat Magazine because it is well known and highly advertised because it targets the same target audience as Poppy beer, both will feature double sided adverts. If this method proves to be a success for Poppy then more magazines will be used to raise awareness. Poppy will also use the internet to advertise this new product since the target audiences are young people who use the internet on a daily service. The most appropriate company to use is the Google which is used by more than 50% of all internet users. Public Relation Strategy In discussing the Public Relations (PR) Strategy as it relates to company’s BCP, Good earth coffee wil l have to mitigate any damages during a PR crisis. They must first make a note of, and understand the potential threats that give rise to a PR Crisis. All types of discrimination practices, which do not follow the Standard Operating Procedures and ignoring the quarterly testing the viability of the Business Continuation Plan (BCP), will eventually lead to a PR Crisis. The standards operating procedures include the use of the highest ethical and moral standards while manufacturing their product and selling it to the customer in Australia. If crisis expectation is to remain a documented function for PR, ignorance of law cannot be used as a good excuse. Today the world is changing into a global village where more and more companies are trading with each other internationally. Australian population is also in the rise; according to Australian bureau of Statistics, Australian population stands at 22,431,468. The population is mostly concentrated of the young; these are people who are bel ow the age of fifty years (United Nation 2). Resources and Scheduling To provide some central control, but allow specialization as required to penetrate the market, Poppy will assign product managers. The product managers are the trouble shooters to resolve production, supply chain, quality, and efficiency. They have the authority to work across all operating companies to achieve goals. To meet the special needs of its target consumers, Poppy will hire, and assign global account managers based on industry. The global account manager will serve as the single point of contact for the client. Industries to target would be consumer sales companies for drinks and food products. Appendix five shows the report structures. The blue line reporting of product managers to the vice president of marketing means they’re to coordinate with marketing personnel for brand and company image but remain primarily operations focused. The green line between global account managers and product manag ers is to show both are expected to communicate with each other regarding customer needs and expectations. The chart in appendix six is the Gantt chart and Work Breakdown Structure describing specific activities required for full implementation of poppy’s strategy in Australia. Each task takes into consideration factors such as objectives, resource allocation, deadlines, milestones, and the department responsible for its execution. Budgetary Requirements Implementation Appendix seven shows the factors that should be considered in the implementation process Evaluation and Control According to Brannan (5), strategic management involves formulating and implementing strategies that enable the organization to reach its objectives. Therefore it is important that an organization measures its success in the formulation and implementation of its strategy and this is called strategy evaluation.. The factors that are likely to have an impact on reaching these goals are the size of the organization, management styles, complexity of the environment, nature of the production processes, nature of the problem and the purpose and planning system, Strategy evaluation is important to ensure these factors do not hinder the achievement of strategic goals and evaluation should be followed by continuous improvement. Evaluation is a continuous process, which should be included in each stage of communication plant Feedback Once feedback is received the planning process comes to an end, feedback should be received at the end regarding the overall launch success of the product both internally and externally but it is also important to gather feedback during the process to pick up on activities which were particularly successful and those that could be improved. Conclusion To meet customer needs more closely Poppy will target males aged 20- 26 who have a relatively high disposable income to spend on luxuries drinks. The launch aims to inform and differentiate by raising awareness of the product and encouraging trial among the target audience. Poppy is positioned as high priced and high value and sits between its two major competitors on the perceptual map. Poppy will generate brand awareness through mass advertising and celebrity endorsements which will be increased over public holidays. Appendix. PESTEL Analysis Political free and fair government which promotes equality Fair Trade Practices Consumer Protection taxation policies Economic Factors affecting the GDP- for instance employment, inflation, and government spending More disposable income Seasonality issues Developed economy Socio-cultural Lifestyle trends and consumer preferences Demographic changes Increased consumer spending Multi-cultural society Technological Innovation capacity Improved infrastructure The forces described above helps in the determining the market growth (or decline) of Poppy and the implication of its strategic business unit. If an economic recession occurs, the economi c forces would have a considerable bearing on the future market strategies through ripple effects on the political and socio-cultural factors. Political factors put a restriction on the development of the industry by putting tough taxes and regulation requirements. Australia has been experiencing low tariffs barriers which have led to an expansion in the international trade thereby resulting in increased demand for food products. Australia’s economic growth potential is facilitated by its demographic advantage and could therefore open up opportunities for industry development. Although the economy has been doing well and the future is promising, Poppy has to overcome some obstacles before it realizes its full potential. First there is the government requirement which it has to adhere to before being allowed to operate, increased capital costs, requirement of skilled labour force, and rivalry from other firms. To add to these risks, the product is not guaranteed of a ready mar ket in the new market making it a risky undertaking. Anon. â€Å"Coopers brewery history.† Coopers, Web. Brannan, Tom. A practical guide to integrated marketing communications  marketing in action series. London: Kogan Page Publishers, 1995. Print. Earl, Peter. Management, Marketing and the Competitive Process. Williston: American International Distribution Corporation, 1996. Print. Jobber, David. Principles Practice of Marketing (5th ed) London: McGraw Hill, 2007. Moschis P. George. Marketing Strategies For The Mature Market. New York: Greenwood Publishing Group, 1994. Print. Oster, Sharon M. Modern Competitive Analysis. New York: Oxford University, 1994. Print. Peter, D’sena. Marketing Management and Strategy. London: Post Telecom Press, 2006. Print. Reid A. David and Plank E. Richard. Fundamentals of Business Marketing Research. New York: Best Business Book, 2004. Print. United Nations. â€Å"Australian Bureau of Statistics, 1998.† Australian Bureau of S tatistics, Web. Yeshin, Tony. Integrated marketing communications: the holistic approach The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. London: Butterworth-Heinemann, 1998. Print. Marketing Communication Introduction Scholars have different definitions for marketing communication. A careful consideration of various definitions reveals the common elements such as the activities, processes, and/or efforts that a company makes in order to provide the information of their products and services to the target audience.Advertising We will write a custom report sample on Marketing Communication specifically for you for only $16.05 $11/page Learn More Marketing communication involves the use of the tools for presenting a wide range of information about a product or service created by an organization to the target consumers using advertising tools such as brochures, mailshots, websites, exhibitions, press public campaigns, sales promotions, personal selling, the word-of-mouth, public relations, and direct marketing, to name just a few. Some marketing communication devices presuppose the use of different channels as the means to convey the intended message to the targe t audience. These tools include the television, radio, print media, the Internet, and social networks. This paper reviews the recent marketing communication tools used by the Aldi stores in the United Kingdom. Background Information Marketing communication performs a variety of functions including product positioning, brand creation, and shortening the sales cycle by supporting the distribution channels to complement the customer’s decision-making process. Businesses use these tools constructively to induce the target actions of the audience that can include developing the brand loyalty, preference, new knowledge, and/or benefit for the product. Different marketing communication strategies are utilised to achieve such objectives; these strategies can be either implemented isolated from each other or incorporated into a single methodology for enhancing the popularity of the product. Since the 1990s, the integrated marketing communications strategies have been implemented with the prioritising of the customer’s needs as a starting point in designing seamless communication mechanisms in mind (Vanov 2012). Marketing communication is an integral part of the marketing mix falling within the promotion trends, intends to inform (brand awareness), persuasion (communicating a fulfilling need for the product, service, or organisation), and induction of action to the target audience.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To achieve the abovementioned marketing communication goals, the business must conduct an in-depth research on the costs involved (Vanov 2012). It should also enhance product awareness, beliefs, perceptions, and behaviour of the target audience (Duhan Singh 2013). Marketing Communication utilised by the ALDI Stores in the UK The Aldi Stores is a leading grocery supermarket in the UK; hence, it is a prime example of marketing co mmunication goals set properly and attained in a timely and efficient manner. The group has passed the key evolutionary stages in its marketing campaign since its inception. Its marketing dynamics catapulted with the adoption of the latest technological advancement, the company has made an efficient use of IT related marketing tools. As a result, the company has changed its approaches so that they could meet the needs of all target audiences that the firm reaches out to. In the UK, marketing communication, especially in advertising, is a common practice (UzunoÄŸlu Misci Kip 2014). A recent report indicates that digital spending on advertisement now accounts for approximately 51% of in the UK. According to the Ofcom’s Communications 2013 Market Report, businesses have tapped the potential platforms created by the increment of smartphones and tablets in the UK families. At the time when the report was released, ownership of such devices increased from 11% to 24% (Rakić Rakić 2014; Duhan Singh 2013). This figure represents nearly a double increment for handheld device use and ownership. Businesses have calculated the marketing communication potential of such devices owing to the widespread ownership of businesses in the contemporary world. This report reviews the marketing communication strategies used by the Aldi Stores in order to carry out an analysis of their effectiveness. Various recommendations on the best way, in which the organisation can effectively use this function in the nearest future, are also highlighted. The bottom line of Aldi Stores’ robust marketing communication techniques is to let every customer get the products of the best quality possible, i.e., fresh fruits, vegetables, meat, and electronics among other products at affordable prices. The organisation uses specific marketing communication tools such as the AIDA model to achieve this goal (Duhan Singh 2013)Advertising We will write a custom report sample on Marketing Communication specifically for you for only $16.05 $11/page Learn More The aim of the AIDA Model is to sensitise the consumers to the products and services of the company. This strategy seeks to induce the desire for the products thereby encouraging the customers to take the necessary action to purchase the goods. Guided by the AIDA model, the Aldi Stores has several communication tools and channels discussed below. Above-the-Line Promotion Television Ads In an attempt to increase its market share, the company has geared its promotional activity towards the use of vigorous marketing communication campaigns in order to make the customers acknowledge the quality of its products through providing outstanding services and informative messages (Kellezi 2014). The above-the-line promotions are aimed at reaching many consumers using the methods such as the television, journals, and the press among others. Although the specified tools are rather tricky when u sed for attracting the target audience, the Aldi Stores is likely to succeed in its endeavours, as it uses the Like Brands Campaign (LBC) that features around twenty television advertisements designed to promote different products. The technique involves using a side-by-side association of a famous brand and the Aldi Stores brand product. The motto used by the stores is ‘Like Brands-Only Cheaper’ to let the customers consider getting the same quality for less expenditure. This marketing communication tool has worked effectively for the Aldi Stores to a point where the customers have developed a strong emotional attachment to the brand. In addition, the advertisements convey humorous messages that help building trust and emotional connection with the consumers (Kellezi 2014). Printed Leaflets The marketing team acknowledges the power of spreading information as a means of enhancing the brands promotion campaign (Tewari Misra 2015). The target audience is assisted to kno w the availability of products offering the same value and of similar quality yet for a lower price at Aldi Stores than in other outlets providing similar products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This information serves a twofold purpose that includes allowing the customer to save some amount of money and the company to establishing brand loyalty in the stores. The fundamental effects of the strategy in question is that customers who are new to the stores wish to see if the information contained in the leaflets are truthful or misleading. After the new customers are convinced that the leaflet information is accurate, an unshakable customer trust and loyalty is built (Tewari Misra 2015). People have a tendency of believing in businesses that help them save money by offering them cheaper goods. This idea has propelled the Aldi Stores towards unmatched success and perpetuated its reputation as the company that cares about its clients. In Store Posters and Newspapers In-store media is an important marketing communication tool that influences decisions at the point of sale. The in-store environment has considerably been shown as a vital for marketers to manage as it can induce u nplanned purchases. A recent study reveals that retailers have increasingly become aware of the significance of in-store advertising. Notable examples include the use of videos at the location of different products within the stores that communicate to the customers thereby stimulating the need to buy them. Aldi uses in-store posters to help in stressing the significance of the swap and save phenomenon. Customers shopping inside Aldi are challenged to try swapping at the point of purchase. The effectiveness of in-store marketing communication has been contributing to the sales volumes of many supermarkets where individuals make impulse-buying decisions (TomÃ… ¡e Snoj 2014). Other in-store communications include displays and packaging. To extend the Like Brands campaign, the Aldi Company makes use of newspaper advertisements to reach masses nationwide. This channel helps the group to display various categories of the high quality products available at its stores. In addition, newspa pers communicate the ‘swap-and-save’ message through letting customers compare the amount that they are capable of saving if they swap at Aldi Stores. This strategic message provokes customers to try swapping; in the process, an added sale is recorded. Seeing that the specified model allows for a more efficient allocation of financial resources for most customers, the latter will definitely continue swapping to continue saving (TomÃ… ¡e Snoj 2014). Below-the-line Promotions These promotional methods aim at engaging customers into following specific buyer behavioural patterns through specific audience targeting. These methods provide businesses with a high degree of control of communication tools in order to affect the target audience. Public Relations Public relations are a marketing communication tool that serves an important role in marketing. On realisation of this fact, Aldi Store has used it to demonstrate the high quality of its products through its party endorse ments. The store has placed more than 1000 of its products in numerous awards with the aim of attracting wider public attention (Young Merritt 2013). This platform has earned the firm’s various awards. For example, in 2012, Aldi Store emerged as the best supermarket in the region. It has also secured the Pisza and Grocery awards among others. Moreover, Aldi products have been publicly endorsed via TV channels as being of high quality and the best reward for people’s money. Through hard work and innovation, Aldi has gained a substantial media coverage by high profile media reporters. This widespread public relations activity performs an extended function of exposing the public to the organization’s brand and products, which, in its turn, facilitates commanding unshakable loyalty from customers. Effective PR and media relations have been empirically shown to create adequate press coverage and brand recognition (Lund Marinova 2014). The seasonal messages includin g swap-and-save were conveyed during numerous media coverage that serves as a stepping stone for Aldi Stores to attract new customers and create a solid base of clients. The platform was utilised to showcase the target customers the savings available through shopping at Aldi. Following the awards and media coverage, since 2013 to date it has seen over 100% sales increments boosted by the new loyal customers. Other public promotions done by Aldi include the seasonal back to school and Christmas campaigns that have led the store to achieve unmatched success (Lund Marinova 2014). Social Media and Targeted E-Mails The significance of social media in marketing communication has received considerable attention from both academics ad practitioners over the past decade. Social media platforms including Facebook and Twitter serve the function of instant sharing of content and providing widespread feedback between senders and recipients of content. Business have tapped the commercial capabil ity of social media and incorporated it in marketing (Young Merritt 2013). Aldi Stores runs both Facebook and Twitter accounts. Through these channels, Aldi interacts with customers, who are ready and willing to provide feedback and opinions regarding the usefulness of their products. Social media users, in their turn, tend share the content including photos and videos of experiences of different places including supermarkets, coffee shops and movies among others, thus, promoting the company’s goods. For instance, Coca-Cola runs a lot of marketing communication campaigns with the use of Facebook, Instagram and Twitter, whereby users are encouraged to share pictures (selfies) of their best moments enjoying the soda produced by the company (Lund Marinova 2014). The efforts of customers and the willingness to share best experiences at Aldi Stores through social networks have played a major role in convincing other social media users to try using the same products that they hav e. It has been revealed that the proper usage of the power of social media can open ample opportunities for businesses. For example, the company provided a provision for Facebook users to exchange cybernetic romantic cards with their friends. This campaign triggered a rapid rise in the number of Facebook groups such as the Aldi page. Those who liked the page had the opportunity to view what Aldi is, what products the company offers, where it is located, and when they can pay a visit to Aldi. In addition, the viral following and sharing allowed by social media can help increase awareness for a brand miraculously fast. However, a failure to manage social media as a marketing communication tool can result in immeasurable damage to the brand name. Considering customers sharing photos of Aldi Stores for the wrong reason such as product fault or other sentiments, one will be able to estimate the damage that the organization will suffer in the worst case scenario. This fact reminds markete rs to exercise their control over the situation and limit social media engagement in the scenarios that adversely damage the brand name (Lund Marinova 2014). The Aldi Stores marketers make use of direct e-mail messages to their subscribers about particular products, new arrivals, and change of prices among other related information. For instance, their mode of using the swap-and-save seasonal messages including Pancake Day among others presupposes sending direct emails. The messages may involve reminding the customers of an important day like Valentine and Mothers’ day among others in a bid to encourage the customers to prepare to buy or place orders for cakes or other related products. Aldi also engages customers to visit its revamped website, which displays many promotional messages (Young Merritt 2013). For instance, Aldi created a micro-website (www.likealdi.co.uk) for the purpose of encouraging customer engagement. It offered an opportunity for customers to voice their opinions concerning the Like Brands TV campaign. The site enabled the company to evaluate its effect on its target audience by conducting an analysis of the website (Lund Marinova 2014). The website also used as a recruitment portal to increase the probability of selecting the right employees for improved job placement. This shift from traditional communication strategies is in line with the behaviour of consumers today, where people search for information online. Figure 2: A diagram showing the ‘Below-the-Line-Promotion’ Recommendations for Aldi’s Marketing Communication Strategy Integrating Marketing Communication Functions Integrated marketing communication (IMC) is the idea presupposing that a business promotional activities need to be coordinated so that complementary results could be achieved (Quesenberry, Coolsen, Wilkerson 2012). The different MC tools that a business utilises invite a number of opportunities; however, if the process occurs in mere is olation, achieving an intended effect can be difficult. Affecting the purchasing behaviour of customers can be tricky if dedicated programmes fail to work in a seamless coordination. In this regard, the simple promotion efforts of Aldi that seem to occur in isolation can help the company achieve even greater success if the integrated approach is incorporated into the company’s set of strategies. For instance word-of-mouth (WOM) marketing is a viable strategy that is based on the power of certain ideas and opinions in influencing customer purchasing decisions (Quesenberry, Coolsen, Wilkerson 2012). With peer-to-peer communication acting as advice, customers have the tendency to follow cues and recommendations of their friends, family and media during shopping. Aldi has not relied on this crucial marketing communication tool; therefore, it is recommended that, besides using other promotional tools aforementioned, the company should consider utilising the WOM technique. In fact , researchers argue that WOM is more effective in influencing consumers than traditional advertising channels despite the fact that it is a low-cost initiative. Consumers themselves are motivated to spread information through word-of-mouth channels based on their satisfaction of dissatisfaction with products or services. Besides having a strong customer loyalty, Aldi Stores has been known for delivering quality products for many years now; thus, engaging these loyal customers in WOM marketing communication can trigger great positive effects. Digital Media, Online Presence The advent of the internet has reshaped marketing communication with its effect on people’s interactivity (Young Merritt 2013). An integration of physical marketing communication strategies with the Internet can transform the business into an immense success. The Internet has revolutionised the process of communication, enhancing the ability of people to collect, process and share information. Customers are also enabled to communicate with each other and, thus, create powerful avenues through which product information can spread and reach even more people and products can become absorbed by the wider market in a more cost-effective manner (Young Merritt 2013). Aldi needs to utilise the social media marketing communication platforms in customer relationship management (CRM). CRM is an aspect that sprouts from synergised strategic planning and integration of marketing communication. Customer loyalty is an important relationship that businesses ought to build if long-term success is to be achieved. These relationships can only be established with the use of robust techniques including the modern practice of e-commerce facilitated by the online presence (Magee 2013). It has been noted that there has been a considerable the shift from product-centric to customer-centric marketing strategies owing to the fact most of the products offered by many businesses are almost similar to each other, with only slight generic differences allowing customers to distinguish between them. As a result, marketers seem to be concentrated on the target audience rather than on their products. As much as products resemble each other, customers will always be motivated differently to purchase preferred brands (Magee 2013). The Aldi Stores needs to base its marketing communication strategies on this fact in order to gain a competitive edge over other stores in the same market. In this regard, the firm has a duty to filter the information that goes to the consumers, who, in turn, share it with their peers. Positive peer-shared messages will have a healthy effect on sales for Aldi Stores. The CRM strategies comprise two crucial components: the level of competence for the firm to manage customer database that entails data collection, analysis, dissemination and application of the information. The customer database provides the business with the information it requires to understand effectively , target and segment its customers (RacolÃ… £a-Paina LuncaÅŸu 2014). This way allocation of necessary resources for the purposes of implementing customer-centric strategies, building customer loyalty, creating customer value, and in turn scaling firm’s profitability. Secondly, relationship marketing that entails development and maintenance of fruitful long-term relationships. Establishing a long-term integration of marketing communications in a way that ensures successful dissemination of information from the sender (marketer) through all points of contact with the recipients (consumers) is the ultimate objective of any firm (RacolÃ… £a-Paina LuncaÅŸu 2014; Quesenberry, Coolsen, Wilkerson 2012). The rapid growth of new media has challenged pre-existing business models and has enabled organizations to manage their interactions with customers. The Aldi Stores should utilise CRM strategies to establish customer database that will help them understand what customers need a nd develop positive and robust interactions. To achieve e-transformation, online presence must be established for the Aldi Company. Viral Marketing Viral marketing is an approach that integrates with the word-of-mouth promotion by capitalising on digital media especially social networks (Levy Gvili 2015). Social media has given opportunity for users to create and share content, a practice commonly referred to as journalistic engagement, whereby individuals are capable of capturing the events that they are witnessing and reporting about them to the online community. Shared content stimulates debates and additional sharing to reach more people in the network. The implementation of the idea is seen in viral marketing in modern businesses (Levy Gvili 2015). The customers’ desire to share experiences with their peers can be utilised as a key platform for marketing communication. The Aldi Stores can effectively use this strategy basing on its strong customer loyalty by engaging y ouths in spreading messages that resonate with the target audience. Marketers use referral links that are embedded in social networks to lead new users to reach the company’s web based promotional messages. As users share content with their fiends, the link appears with luring information that catches the attention of the new users. Marketers at the Aldi Company need to design viral marketing campaigns, which include seeding emails, online advertising and referral links that once initiated should be properly managed to ensure that new users are able to access the intended information (Quesenberry, Coolsen, Wilkerson 2012). Events based marketing and Guerrilla Marketing Many firms make use of major events that can be appropriate for marketing communication. Researchers argue that events enhance building of on-on-one relationships with consumers (Luxton, Reid, Mavondo 2015). Events occur in various forms including cultural, sports, music festival, cause-related marketing, tra de fairs, and lifestyle marketing among others. Aldi Stores can make use of event-based marketing to get in touch with the target audience as well as demonstrate the range of their products and services (TÄÆ'lpÄÆ'u 2014). For instance, it can use sports events by sponsoring uniform for a young team with its brand name embedded on them. This practice serves the purpose of letting the public learn about the existence and location of a particular store in town that offers high quality products besides having proactive CSR programmes (Chen et al. 2015). This message goes beyond the identification of the target audience as the event can be televised to pass the information even across borders. Notable firms that have utilised events as the key tools for their products promotion include Pepsi and Coca-Cola, Nike, and Chevrolet among others. These companies operate on a global scale. Some of them, such as the Coca-Cola Company, owe their great success to the utilisation of event-based ad vertising. Proposed Budget for the Recommended Marketing Communication In-Store Packaging Aldi Stores does not engage in a lot of in-store media activity apart of creating the banners that the organization prefers referring to as swap-and-save advertisements. The most crucial in-store marketing communication function is the one done with in-store packaging. Despite the rest of promotional efforts of the company, including television advertising, public relations and social media, the fact that it is the product packaging that leaves a permanent impression on the customers as they browse through the goods available is beyond disturbing (Castronovo Lei 2012). Other leading stores have employed robust marketing communication campaign with the help of packaging. The message contained in a package must have the staying power big enough for the customer to remember about the product after purchase, whereas those video ads and social media images are erased from the customers’ memo ries almost instantly. The Aldi Company can increase brand awareness by embedding communicative information on products packages (Fulgoni Lipsman 2015). Many supermarkets have recently been seen rebranding products from other manufactures including water and beverages and putting informative messages on the new packages (Goneos-Malka, Grobler, Strasheim 2013). This trend serves to create loyalty among buyers for the store where that product is bought. This behavioural marketing strategy encourages repeat sales (Lilleker 2015). Conclusion Marketing communication is one of the important tools that the marketing mix is comprised of. Firms can use a variety of marketing communications techniques to promote their sales. It is worth noting that the choice of these tools is contingent on various factors including costs, effectiveness and line of business among other audience related factors. Traditional marketing communications tools have been challenged by the emerging digital media pla tforms that have revolutionised marketing communication. Firms need to learn how to integrate these tools effectively in order to achieve the goals set in the action plan. Some traditional promotional campaigns are still in use today, but there is a need to include e-commerce and embrace social networking to attract more customers, as well build customer relationships. References Castronovo, C Lei, H 2012, Social media in an alternative marketing communication model, Journal Of Marketing Development Competitiveness, vol. 6 no. 1, pp. 117-136. Chen, K, Chen, M, Liu, C Huang, C 2015, Integrated Marketing communication, collaborative marketing, and global brand building In Taiwan, International Journal of Organisational Innovation, vol. 7 no. 4, pp. 99-107. Duhan, P Singh, A 2013, Social media: a paradigm shift in integrated marketing communication, Integral Review: A Journal Of Management, vol. 6 no. 2, pp. 1. Fulgoni, G Lipsman, A 2015, Digital word-of-mouth and its offline ampl ification, Journal of Advertising Research, vol. 55 no. 1, pp. 18-21. Goneos-Malka, A, Grobler, A Strasheim, A 2013, ‘Suggesting new communication tactics using digital media to optimise postmodern traits in marketing’, Communication, vol. 39 no. 1, pp. 122-143. Kellezi, J 2014, Trade shows: a strategic marketing tool for global competition, Procedia Economics and Finance, vol. 9 no. 1, pp. 466-471. Levy, S Gvili, Y 2015, How credible is e-word-of-mouth across digital-marketing channels?, Journal Of Advertising Research, vol. 55 no. 1, pp. 95-109. Lilleker, D 2015, Interactivity and branding: public political communication as a marketing tool, Journal of Political Marketing, vol. 14 no. 1, pp. 111-128. Lund, D Marinova, D 2014, Managing revenue across retail channels: the interplay of service performance and direct marketing, Journal of Marketing, vol. 78 no. 5, pp. 99-118. Luxton, S, Reid, M Mavondo, F 2015, integrated marketing communication capability and brand p erformance, Journal Of Advertising, vol. 44 no. 1, pp. 37-46. Magee, R 2013, Can a print publication be equally effective online? Testing the effect of medium type on marketing communications, Marketing Letters, vol. 24 no. 1, pp. 85-95. Quesenberry, K, Coolsen, M Wilkerson, K 2012, IMC and the effies: use of integrated marketing communications touchpoints among effie award winners, International Journal Of Integrated Marketing Communications, vol. 4 no. 2, pp. 60-72. RacolÃ… £a-Paina, N LuncaÅŸu, A 2014, The sales force of multi-level marketing companies in the context of the marketing communications mix. case study: Avon Cosmetics Romania, Proceedings Of The International Conference Marketing From Information To Decision, vol. 7 no. 1, pp. 185-200. Rakić, B, Rakić, M 2014, Integrated marketing communications paradigm in digital environment: the five pillars of integration, Megatrend Review, vol. 11 no. 1, pp. 187-203. TÄÆ'lpÄÆ'u, A 2014, Social media a new way of communication, Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences, vol. 7 no. 2, pp. 45-52. Tewari, S Misra, M 2015, Information and communication technology: a tool for increasing marketing efficiency, International Journal of Information Technology Management, vol. 14 no. 2, pp. 215-231. TomÃ… ¡e, D Snoj, B 2014, Marketing Communication on social networks solution in the times of crisis, Marketing (0354-3471), vol. 45 no. 2, pp. 131-138. UzunoÄŸlu, E Misci Kip, S 2014, Brand communication through digital influencers: Leveraging blogger engagement, International Journal of Information Management, vol. 34 no. 1, pp. 592-602. Vanov, A 2012, The Internet‘s impact on integrated marketing communication, Procedia Economics And Finance, vol. 3 no. 1, pp. n536-542. Young, J Merritt, N 2013, Marketing channels: a content analysis of recent research, 2010–2012, Journal of Marketing Channels, vol. 20 no. 4, pp. 224-238. Appendices Aldi Stores A gency Brief Aldi Stores Location Contact Use online store locator to see open stores Budget The stated amount is set to support the like brands campaign in other markets outside the U.K including emerging economies such as China and Taiwan. In addition, the amount will support recommended marketing communication strategies including direct selling, in-store repackaging, online presence, word-of-mouth MC, IMC, and Blogging. Budget Amount  £2.5m Timeline The marketing communication is set to begin immediately and to persist till Christmas Target Audience Sporting events, celebrity events, trade exhibitions, sponsored events and music awards events. To reach emerging markets, as the company intends to open stores there. Estimated target audience (Per year) Online shoppers 1 Million In-store customers 2 Million Word-of-mouth targets 0.5 Million Activities Online blogging, viral marketing, word-of-mouth marketing, social media marketing, YouTube ads The AIDA Model Scre en grabs showing the engagement with Minerva Screen grab 2 Screen Grab 3

Field study Essay Example

Field study Essay Example Field study Essay Field study Essay How they move, walk, run go up the stairs, etc. 2. Are gross movements clumsy or deliberate/smooth? 3. How about their fine motor skills? Writing, drawing, etc. 1. Describe how they interact with teachers and other adults. 2. Note how they also interact with peers. What do they talk about? What are their concerns? Emotional 1 . Describe the emotional disposition or temperament of the learners. (happy, sad, easily cries, mood-shifts) 2. How do they express their wants/needs? Can they wait? 3. How do they handle frustrations? 4. Describe their level of confidence as shown in their behavior. Are they self- unconscious? Cognitive 1 . Describe their ability to use words to communicate their ideas. Note their language proficiency. 2. Describe how they figure out things. Do they comprehend easily? Look for evidence of their thinking skills. 3. Were their opportunities for problem solving? Describe how did they show problem solving abilities Record the data you gathered about the learners characteristics and needs in this matrix. This will allow you to compare the characteristics and needs of learners at different levels. The items under each domain are by no means exhaustive. These are just sample indicators. You may add other aspects which you may have observed. Development Domain Preschooler (Indicate age range of children observed: Elementary (Indicate age range of children observed: 11 to 13 Highlights Indicate age range of children observed: Gross-motor skills Fine-motor skills Self-help skills Others In terms of their gross-motor skills they are very much active, energetic and sometimes hyper. In terms of their fine motor skills, some can be able to write well in cursive but some cannot fast. : In terms of self-help skills I think their household skills re developing. Interaction with Teachers Interaction with classmates/friends Interests All of them believes more than their parents so they teachers even though there are some who cannot. All of them are friendly to their classmates but there are times that they tease their classmates. They are interested in reading books and listening to stories. Moods and temperament, expression of feelings Emotional independence They are sometimes moody, but they have a wide span of attention and they are able to express their feelings through expressing it verbally. Almost all of them work independently but others sometimes depend from their classmates. Cognitive Communication Skills Thinking Skills Problem-solving In terms of their communication skills they can communicate very well in Filipino language than English language. Since all of them belong to fast learner class, they are all able to apply the ideas they gained with other exercises. Your Analysis Write the most salient developmental characteristics of the learners you observed. Based on these characteristics, think of implications for the teacher. Example: Level Salient Characteristics Observed Preschool Age range of Learners Observed Preschoolers like to move around a lot. Therefore, the teacher should remember to use music and movement activities not just in PEE but in all subject areas. Therefore, teachers should not expect preschoolers to stay seated for a long period of time. Write your own observation here. Implications to the Teaching-Learning Process Age range of learners observed Age range of learners observed: 1 1 to 13 years old Elementary students like to play games, read books and they also showing a high level of motor skills. Teacher should include games as motivation in class to settle the interest of the learners to learn. The teacher should expect that the fine motors of the students needs more practice to develop it. Highlights Your Reflections 1 . While you were observing the learners, What did you recall in your own experiences when you were their age? What similarities or differences do you have with the learners you observed? During the observation period, while I am observing the learners I did recall of my experiences when I was at their age. Although I was not able to recall all it served as a lesson for me. The experiences I recalled much is my experience in reporting, sessions, and all my unpleasant deeds during my elementary years. Well, all of this are similar to the learners I have observed. Although, I was not able to experience 2. Think of a teacher you cannot forget for positive or negative reasons. How did she/ he help or not help you with your needs (physical, emotional, social, cognitive)? How did it affect you? Mrs.. Kinky O. Genie, my English teacher, is the most unforgettable instructor in my Elementary days. It is because she helped me a lot in developing my emotional and social development. But she helped me more in terms of my academic excellence herein she gave me advice on how to improve my studies and these helped me a lot. Thats why I considered her as my unforgettable teacher. So, because of her I have attained several accomplishment in my life as a student. 3. Which is your favorite theory of development? How can this guide you as a future teacher? My favorite theory of development is Piglets Theory of cognitive development because it gives a full details of development from infancy to adolescence, wherein it has four stages, the seniority stage, pre-operational stage, concrete-operational, formal operational stage. As a prospective teacher someday, I will use this theory of development as my guide in preparing the appropriate and necessary strategies and materials for learners. This theory also suggests in giving students opportunities in exploring many hypothetical questions wherein it requires them to think comprehensively. 4. Share your insights here. In this observation I have learned that appreciation of effort is important. Equality and fairness in class must prevail. The teacher must be concern not Just to a few but to all her students. And lastly, encouragement must be present at all times in a class setting.

10 Ideas to Rest Mentally After the Study

10 Ideas to Rest Mentally After the Study You’ve studied your backside off, you’re completely prepared to ace the test and now you need to relax. Your mind needs a chance to rest so you can confidently take your exam and move on with your life. In this article you’ll get 10 great ideas for unwinding and giving yourself a break. Enjoy! 1. Sleep for 24 Hours or Just Nap Okay, maybe sleeping for 24 hours isn’t plausible. The point is that sleep is incredibly beneficial in more ways than one. In fact, modern medical science still doesn’t know it all. Suffice it to say that for some, 8 hours of sleep is completely recharging. For others, power naps of 2 to 4 hours do the trick because it’s about quality. Get some rest. Let go and start dreaming. 2. Treat Yourself to Dinner a Movie If you want to go with friends or family, sure, the more the merrier. But if you’ve been extra studious, why not just treat yourself? There’s absolutely no shame in rewarding ourselves and lavishing ourselves with gifts for good behavior. IT’s only natural and really productive from a psychological perspective. Pick a light hearted movie, or a blockbuster, get in a great meal beforehand and then kick back. It’s all about you. 3. Treat Yourself to a Mani, a Pedi and a Massage Why not? Is there anything more relaxing? If you’ve got the bread, spoil yourself with a quality manicure, pedicure and soothing massage. You’ll probably fall asleep! Consider waxing while you’re at it. The cool part is that along with feeling rejuvenated, you’ll also feel more confident! 4. Go Workout for a Couple Hours Yeah. Hit the weights for a taxing circuit-based routine where you hit the whole body with high rep counts and moderate weight. Grab a magazine and hit the stair climber for a half hour at a challenging pace. Jog a few miles. Walk a few miles. Exercise really helps to clean up and focus the mind after it’s been inundated with tons of information. You focus on your body rather than your thoughts. Afterwards you can sleep easier as well. 5. Take a Yoga/Pilates Class These are incredibly popular for a reason. This goes for both men and women of all shapes, colors and sizes. They’re challenging, you get a great workout, you burn tons of calories, you feel relaxed, flexible, confident and revitalized. Plus the soothing music is really disarming as well. 6. Retreat into Nature for a Day One of the best places to unwind the mind is nature, away from the worries and troubles of the human world. You know? Get outside and out from behind the computer/TV/Smartphone/iPad screen! Nature has a way of quieting the mind and stilling scattered emotions. Take a hike. Go on a bike ride. Take a boat ride. Take a day road trip. Go on an easy drive. Something. 7. Do Something Creative Write a short kids story. Paint a picture. Practice origami. Practice a musical instrument. Write a poem or song. Draw a note in the sand at the beach. Create something! After a long session of crunching numbers or facts, exercise the creative part of your mind and see how beneficial that mental balance can be. 8. Watch Some Cable Remember cable? Almost no one watches it anymore in a traditional sense, but it still exists. If you’re not the type of person that almost goes postal whenever a commercial plays, cable TV is one of the easiest ways to â€Å"veg out.† Sitcoms can get you sunk into a couch quicker than bread attracts pigeons on the boardwalk! 9. Read Some Fiction/ A Magazine Grab a home cooking magazine and start reading. Grab a fitness magazine to read through on the treadmill. Dive into a good fiction book and enter into a world that’s completely separate from your studies or even college life in general. This way of disengaging the mind is going to rejuvenate you. And, you never know when what you might be reading could come in handy during a test, or perhaps for that mid-term paper. 10. Talk to People and Practice Listening Take the focus off of you and put it on other people. This isn’t a time to talk to people about their problems and weigh yourself down with drama. Instead, talk to people and while being a great listener steer the conversion in positive directions. Learning how to rest mentally after studying is a critically important skill throughout life, not just in college. Sometimes it takes discipline. Sometimes you have to be stern with yourself to let go and relax. How do you do disengage and let your mind take a breather?

Aristotle's Responsibility Essay Example | Topics and Well Written Essays - 1500 words

Aristotle's Responsibility - Essay Example If a person put his hand up and another one comes along and pulls it down that act could be described as an involuntary action. Conversely, if a person gave another food or drink that resulted in killing him unknowingly then, that could be said to be an involuntary action. Thus, an involuntary action does not shape the quality of a person as it is not an action that is done out of will (Höffe 97). Voluntary actions practiced by human beings shape their character, and how they deal with others, thus making some of them appear just, and others unjust depending on the situation that they are associated with. Apparently, actions shape peoples’ character and define them as who they are with regard to what they do. For instance, a harpist is a character that is associated with playing the harp, not by just theoretically being a harpist. The constant practicing and perfecting of playing the harp are what causes someone to be a harpist. None of the human being’s virtues of character come naturally. If anything, human beings are born with the ability to acquire them, and then use them through habits (Höffe 107). Never the less, habits allow us to perform virtues, but habituation cannot bring something by nature from one condition into another. According to Aristotle, the objection made at 1114B denotes that no one is answerable for their deeds because they feel their actions are the best for them. Any person who has the normal character to perform what is best for him or she automatically becomes a good person. Coincidentally, how a conclusion appears to someone is natural. This means that the purpose for everything someone does primarily appears as a good idea to them. People do not understand the impact of their actions but are more interested in attaining their means (Höffe 103).

Week7 Assignment Example | Topics and Well Written Essays - 250 words

Week7 - Assignment Example The package, which is a small white box, holds the plastic container at an upright and tight position, preventing it from spilling or crushing due to sudden impact that can occur mostly when the products are being transported. The package represents a beehive and the ridges embossed on it represent planks of wood that are joined together by nails that appear as dots on the box. The box is embossed with the Klein Constantia symbol, which informs consumers that the Knees Bees is a product of Klein Constantia. The bee appearing on the diecut slit on the box invites the consumers to open the package, which also contain images of bees and small diecut bees at the base of the container, which denotes that inside the container is a factual honeycomb. The image of the bee on the outer surface of the packages, those inside the container and the small diecut bees at the base of the box easily informs the consumer that the packaged product has some association with bees. The consumer can easily interpret this to mean that the product inside the container is honey; this is because honey is the most common product that is produced by

CIPD Diploma (Human Resource Practice Course ) Essay - 1

CIPD Diploma (Human Resource Practice Course ) - Essay Example Failure to deal appropriately with grievances can lead to unnecessary strikes and loss of revenue for the organization. An external factor that affects employment relationship is laws and regulations by government agencies such as employee rights, and worker safety. An employer needs to comply with these laws failure to which can result in a strained relationship. In addition, work/life balance can affect employment relationship. Employees are also family members and need time to be with their families. They thus have to balance work and family life sometimes resulting in frequent absenteeism and poor performance. The management should in this case provide measures to balance the two such as allowing workers flexible time to meet family obligations and to work effectively. The employment status in an employment relationship is vital as it determines the rights and responsibilities of employees. Three types of employment status include worker, employee, and self-employed. An employee in employment law is â€Å"someone who works under an employment contract† (Gov.uk). These employees work for a minimum number of hours unless they are on holiday or any other leave; they can work full-time, part-time or annualized hours. They also have to work personally as they cannot send someone else to work on their behalf. They also work at the business’s premises or at an address specified by the business and are provided with materials, tools and equipment for their work by the organization. Self-employed persons are â€Å"those who run their business for themselves and take responsibility for its success or failure† (Gov.uk). Such workers do not have the rights and responsibilities enjoyed by employees. Unlike employees, they do not have to work themselves but can engage services of another person. They also can work for more than one client and provide themselves with tools and equipments. A worker is one employed on contract

Energy drinks Essay Example | Topics and Well Written Essays - 1000 words - 4

Energy drinks - Essay Example Other components of energy drinks include water, minerals, and ions among other. Many researchers have found them quite harmful and helpful in equal measures. This article analyzes several benefits and risks of energy drinks has on a person. In addition, the essay stimulates other researchers to conduct more studies on this subject and illustrate how to deal with energy drinks. Energy Drinks are associated with a variety of benefits especially for athletes, which are related with the stimulation of the muscles to enable the athletes perform at their optimum. However, there have been recent concerns over the possibility of caffeine intoxication of the energy drinks, owing to the fact that some of the energy drinks range their caffeine content from â€Å"50 mg to an alarming 505 mg† (Reissiga, Straina & Griffithsb, 2009). The major aim of the energy drink consumption is to provide energy for sustenance, endurance, concentration and performance, thus the energy drinks are manufactured and advertized targeting athletes, students and individuals in professions requiring high concentration (Gunja & Brown, 2012). Basically, the benefit associated with energy drinks is that they provide sustained and prolonged energy that can enable individuals to continue undertaking certain activities for a long time. Therefore, energy drinks have not only been used by at hletes and students, but also by people in dance parties, who are seeking to sustain the party activities into late hours (Gunja & Brown, 2012). Despite the fact that caffeine is a safe substance according to the Food and Drug Administration (FDA), it should be limited to maximum of 71 mg per serving (Johnson, Foster & McDowe, 2014). This simply means that the excessive content of caffeine contained in the energy drinks, up to a maximum of 500 mg per serving, has the potential of causing caffeine intoxication (Johnson, Foster & McDowe, 2014). The major target of the

The Social Workers Role in Multidisciplinary Team Essay

The Social Workers Role in Multidisciplinary Team - Essay Example Realizing that the social worker's role is strongly influenced by the current trends and changes shaping the 21st century, this paper will look at the current role of social worker. The first part will generally discuss the important functions of social worker in the society. Afterwards, this paper will specifically expound on the crucial part played by the social worker in multidisciplinary teams. Generally, social workers carry out six basic functions in the society. Firstly, social workers are often seen as counselors who help various individuals in addressing their personal dilemmas. This counseling role has been a "powerful and recurrent ideas throughout the history of social work" and "has been closely associated with its core values of respect and recognition of the inherent role of the individual." Social work is often linked on how successful these agents are in extending their wisdom on distressed people. Second, social workers are expected to act as advocates of the poor and socially excluded, serving as a voice that will inform specific societal institutions of their needs and demands. Social workers also partners with abused and "disempowered" individuals and group with the core objective of empowerment. These agents are also irrefutably tasked to assess the needs or risks faced by groups and individuals. In order to efficiently carry out their role, social worker s also function as care managers who arrange care for individuals. Lastly, social workers are agents of social control who aids in maintaining the social system "against the demand of offenders" or other individuals possessing problematic behavior (Asquitin, Clark, and Waterhouse 2004). With the aforementioned roles carried out by social workers, they are, in fact vital in maintaining a healthy, efficient, and well-functioning society. Social workers are essential forces which shapes each society by ensuring that they help preventing the rise of societal problems. If problems are already present in a community, social workers are there to give solutions to these problems. These are the basic roles of the social workers in the general society. This is also the reason why they are often a part of multidisciplinary teams for child protection, family care, and patient care. Thus, in order to fully see how these general functions are carried out, this paper will look at a closer milieu which features the workplace of social workers-in multidisciplinary teams. Multidisciplinary teams are "groups of professionals from diverse disciplines who come together to provide comprehensive assessment and consultation" (What is a Multidisciplinary Team n.d.) The primary purpose of multidisciplinary teams is to help team members resolve difficult issues and fulfill a variety of additional functions according to their disciplines. In the case in child protection teams, typical members are child, youth, and family social workers, police, child abuse team, doctors for sexual abuse care, health workers, care and protection coordinators, care and protection resource panels, and community organizations. It should be noted that as a multidisciplinary team, these members represents different approaches to child protection, different skills, and specialization. Thus, they are imbued

Welfare Reform in the US Essay Example | Topics and Well Written Essays - 750 words

Welfare Reform in the US - Essay Example Drug testing for welfare recipients would save money and effectively limit the number of drug abusers collecting money. Each year in the United States, approximately four hundred billion dollars is given to citizens in the form of welfare. The recipients are out of work or do not make enough money to live a healthy, albeit basic, lifestyle. The cash assistance given is used towards housing, bills and utilities, food, and clothing, and the primary focus is ensuring that any children involved are being taken care of. Though many recipients use their money to make sure their families have food in their stomachs and a roof over their heads, roughly twenty percent of recipients use their government aid to fuel their illegal drug use. They may be in the same financial distress as others on welfare, but instead of using their government aid to improve the quality of their lives, they use it to make it increasingly worse. It has been proposed that people who apply for welfare should be drug tested before being allowed to receive cash assistance from the government. By drug testing recipients, the government can weed out the people who have the potential to abuse the system by using their money on illegal substances. ...It almost becomes a case of who is more deserving of government aid. However, a need for it has arisen. Drug testing potential welfare recipients can be monetarily beneficial for the government. If they stop supplying drug addicts with money, that money can be put to other state or national uses. The extra money can also be put towards other families that need financial assistance and will spend the money on necessities. Another possible outcome that could come as a result of drug testing recipients is that by cutting drug abusers from a primary source of money, then the drug users will have less opportunity to obtain drugs. In the end, more money will exist for the people who sincerely need it to improve their lives, and increasingly less money will be available for the drug abusers to feed their addiction.

The Social Workers Role in Multidisciplinary Team Essay

The Social Workers Role in Multidisciplinary Team - Essay Example Realizing that the social worker's role is strongly influenced by the current trends and changes shaping the 21st century, this paper will look at the current role of social worker. The first part will generally discuss the important functions of social worker in the society. Afterwards, this paper will specifically expound on the crucial part played by the social worker in multidisciplinary teams. Generally, social workers carry out six basic functions in the society. Firstly, social workers are often seen as counselors who help various individuals in addressing their personal dilemmas. This counseling role has been a "powerful and recurrent ideas throughout the history of social work" and "has been closely associated with its core values of respect and recognition of the inherent role of the individual." Social work is often linked on how successful these agents are in extending their wisdom on distressed people. Second, social workers are expected to act as advocates of the poor and socially excluded, serving as a voice that will inform specific societal institutions of their needs and demands. Social workers also partners with abused and "disempowered" individuals and group with the core objective of empowerment. These agents are also irrefutably tasked to assess the needs or risks faced by groups and individuals. In order to efficiently carry out their role, social worker s also function as care managers who arrange care for individuals. Lastly, social workers are agents of social control who aids in maintaining the social system "against the demand of offenders" or other individuals possessing problematic behavior (Asquitin, Clark, and Waterhouse 2004). With the aforementioned roles carried out by social workers, they are, in fact vital in maintaining a healthy, efficient, and well-functioning society. Social workers are essential forces which shapes each society by ensuring that they help preventing the rise of societal problems. If problems are already present in a community, social workers are there to give solutions to these problems. These are the basic roles of the social workers in the general society. This is also the reason why they are often a part of multidisciplinary teams for child protection, family care, and patient care. Thus, in order to fully see how these general functions are carried out, this paper will look at a closer milieu which features the workplace of social workers-in multidisciplinary teams. Multidisciplinary teams are "groups of professionals from diverse disciplines who come together to provide comprehensive assessment and consultation" (What is a Multidisciplinary Team n.d.) The primary purpose of multidisciplinary teams is to help team members resolve difficult issues and fulfill a variety of additional functions according to their disciplines. In the case in child protection teams, typical members are child, youth, and family social workers, police, child abuse team, doctors for sexual abuse care, health workers, care and protection coordinators, care and protection resource panels, and community organizations. It should be noted that as a multidisciplinary team, these members represents different approaches to child protection, different skills, and specialization. Thus, they are imbued

Information System Strategy Assignment Example | Topics and Well Written Essays - 2750 words

Information System Strategy - Assignment Example The use of IT has been found to have many significant benefits spanning across all types of businesses and also across all the departments in any organization. IT has proven benefits for managerial, staff and employees and greatly improves the production and services offered by all business. Information technology has been found to impact greater flexibility in obtaining the required information. Access to internet and communication facilities results to litheness in most services offered by firms. Education, consultancy and health facility can be offered anywhere. Versatility is also improved by use of information technology. Different products and services are now offered in different forms and the outcome is greatly enhanced. Simplicity, enhancing security, opening regional and international markets, fostering cooperation among employees, improving services and products produced, providing panels for feedback information, promoting sales and marketing, reduction of labour costs ar e some of the major advantages of information technology. This paper evaluates the effects of information technology on the main areas of a business. This involves improving accessibility of information to employees, continuation of business, enhancing information availability and changing of the organization structure (Thorp, 1999i). Information technology enhances employee's collaboration w... Employees and members of staff can access company data through the use of broadband modem and to the desktop computer. This is coupled with the rapid development in methods of securing the network such that the information sent is private, secure and only accessed to those who have rights to view it. Mobile phones have also rapidly developed from the first generation phone to 3G (third generation) phone that have internet capabilities and multimedia services enabling workers to use their phone to access information. One such phone is the blackberry mobile phone that allows users to gain access to information from both the intranet and the internet. Black berry enterprise solution enables enterprises gain the wireless infrastructure that fosters cooperation among the employees, enhances the corporate culture and also inculcates adaptability and efficiency on the services offered by the firm. The use of mobile phone enables small and big firms gain pivotal managerial and product inform ation for any type of business irrespective of its size. Security issues by the blackberry have developed to a point where two factor authentication is now been used towards a secure wireless network. Through the use of this phone, employees and members of staff can access customer updates, office information, inventory updates, billing reports and notification of imperative business events information wherever they are (blackberry, 2006ii). These technologies have been applied in many organizations. Doctors and nurses can access vital patient record and information through the use PDA connected to the hospital via a server. This enhances sharing of information by both the doctors,